A sweeping Tennessee estate at dusk
Auctioneered™ · Auctions Engineered

Ask The Market™

A listing names a price. An auction finds one.

Is this asset right for auction? → See every result

The argument

A price cut is a guess. So is the one before it.

The traditional listing has stopped working, and it is failing in a way that is measurable, public, and painful for the seller.

630,000
More sellers than buyers — the largest gap in Redfin's series, which begins in 2013.
Redfin · Feb 2026
52.2%
Of listings sitting 60+ days — the highest share since 2019, and $347B of stale inventory.
Redfin · Feb 2026
34.2%
Of sellers cut their price in February alone — the highest February share on record.
Redfin · Feb 2026
7.3%
Average price cut among those who cut — $40,915 in a single month.
Redfin · Feb 2026
50%+
Of sellers cut four or more times over the life of the listing.
NAR Generational Trends · 2026
66 days
Median days to contract — the slowest February in a decade.
Redfin · Feb 2026

Read those together and the arithmetic is uncomfortable. A seller who cut gave up more to the market than any buyer's premium would have cost — just slower, invisible, and with no date certain. The Calculator does that comparison for one specific property, including the cost of the delay.

An auctioneer calling bids at a live on-site property auction

The method

Engineered is a claim you can show.

Every auction is designed before it is announced — the asset diagnosed, the buyer pool modeled, the sale architected, the campaign built against that model. The method is written down, repeatable, and taught.

  1. Qualify. The asset is scored against a published standard. An Auction Fit score — and a written answer, including "no."
  2. Model. How many qualified buyers exist, where they are, and what the seller nets at each outcome. The Buyer Pool Model and the Calculator, before a dollar is committed.
  3. Architect. Sale design: reserve, tracts, terms, premium, deposit, close window, date. A written architecture with the reasoning attached.
  4. Deploy. The campaign, engineered against the modeled pool — national, vertical, and local. A media plan with numbers, and weekly registration reporting.
  5. Discover. The auction. Then close, settle, and publish the outcome — whatever it was. An entry in The Record.

What we are

Four promises you can hold us to.

Not adjectives. Each one is a thing we publish, and each one is checkable.

Pillar 01

Engineered

Method over instinct. Every auction is designed before it is announced. The method is written down, repeatable and taught.

Pillar 02

Published

Evidence over adjectives. The fee, in one number, before the seller decides. Every outcome — sold or not — entered into a public record.

Pillar 03

Aligned

Independent by design. No brokerage parent, no franchise fee, no royalty on an agent's income, and no incentive to route a seller anywhere but to the best outcome.

Pillar 04

Singular

One of one, treated that way. Assets with no honest comparable get their own name, their own campaign, and their own audience.

The record

Every auction we run. Including the ones that didn't sell.

Asset, date, registered bidders, hammer price, days to close — entered permanently, never deleted. No firm in this category publishes a sell-through rate, because publishing one would expose what selectivity currently hides.

Open The Record →

For agents

You keep your client. Here is your number, in writing.

A published percentage, paid from the buyer's premium rather than out of your seller's proceeds. One registration page, once. No auction-day attendance requirement.

Read the Partner Standard →
percentage to be published
Published cooperating fee, stated on the site, paid from the buyer's premium — not from the seller's proceeds.
  • You keep the client. The relationship, the listing, and the next transaction stay with you.
  • One page, one time. Register the client once. No auction-day attendance requirement.
  • A written-bid bonus — a higher fee for bringing a written pre-auction opening bid.